This redesign project was based on the idea of Visual Brand Language Application. Taking a theme, analyzing its aesthetic principles, and applying them to a product. Thus redesigning. My chosen hard good was a flight mask. The helmet itself was not a part of the redesign.
This set of images is my mood board which was the first step in the redesign process. This included the original decision of "what VBL" would be chosen. I decided on the theme of "Retro Futurism." This was heavily inspired by Cassette Futurism, which falls under the same categorization system of Steampunk and Cyberpunk. Some features include:
-Shape within shape
-Technological
-Chamfered
Throughout the ideation and sketching process I made each decision with the mood board in mind. Not only did the flight mask receive extensive change but the mood board was refined throughout the process to create a more wholistic and focused vision. Retro Futurism is about how the people in the 60's-70's thought the future would look like with technology and design.
